A digital campaign on Breast Cancer awareness and prevention Microsite.
Challenge
Breast cancer is the second most common cancer among Indian women. However, early detection can increase chances of cure in 80% cases.
Insight
Indian women devote all their time looking after their family and generally tend to neglect their own health.
The HIM Initiative
A CSR campaign by Philips on Breast Cancer Awareness made use of this key insight and therefore instead of focussing on women targeted the Husbands who could influence their wives.
My Role: Front-end Developer
Technologies Used: HTML, CSS, jQuery
Agency: Ogilvy
