American Express PAYBACK Credit Card awareness microsite
Goal
Create awareness about the new American Express PAYBACK Credit Card which combines American Express experience in payments with the loyalty benefits of a PAYBACK Card.
The unique attributes of the Card are Double Dip benefits, wherein the card member earns points from both American Express and PAYBACK Partner on their daily purchases.
This concept was mirrored for social media, where Facebook users were asked to choose their favorite pairs, share with friends for votes, and win holiday vouchers.
Client: American Express India
Partner: Cleartrip.com
My Role: Front-end Developer
Technologies Used: HTML, CSS, jQuery
Agency: Ogilvy
