Sherwin-Williams is a Cleveland, Ohio based company in the paint and coating manufacturing industry. At the end of 2019, Sherwin-Willams had operations in over 120 countries. Define and deliver market-leading digital tools for professional and homeowner customers that increases reliance on Sherwin-Williams products and services, unlocking digital growth for Sherwin-Williams.
Vision:
TAG is working on the Dropcloth Design System, aiming to create a digital representation of the Sherwin-Williams brand for our DIY and PRO customers across different platforms. We’re developing a range of design elements like colors, text styles, effects, and icons. Our Figma account holds a variety of assets, including styles, components like buttons and menus, and a collection of over 1700 Sherwin-Williams paint colors that can be easily searched by name or number.
Target Audience
Sherwin-Williams caters to two main types of customers: DIY (Do-It-Yourself) customers and Pro (professional) customers.
DIY customers:
These are typically homeowners and DIY enthusiasts who want products like paints, stains, and wallpaper for their homes. They seek high-quality items and color advice but might have limited experience with painting projects.
Pro customers:
This group includes contractors, architects, designers, and professionals working on commercial projects. They need industrial-grade paints, coatings, and related products, along with services like on-site color matching and technical support.
Sherwin-Williams targets both customer segments by offering a comprehensive selection of high-quality products, expert color advice, and helpful services, such as in-store consultations, and online resources. The company aims to meet the unique needs and demands of both DIY and Pro customers, and to be their go-to source for all their paint and coating needs.
