Problem:
Customers using Sherwin’s website found it difficult to buy paint and often left without completing their purchase. To fix this, our team decided to make the online checkout process simpler and more user-friendly.
Objective:
Our main goal was to make it easy for customers to buy paint online. We also wanted to improve the Paint Perks loyalty program to give customers more benefits and make them more interested in Sherwin.
Process:
First, we talked to customers to find out what problems they had when buying paint and using the Paint Perks program. With this information, we made the checkout process simpler and the Paint Perks program more exciting. Here’s what we did:
The User Journey
Our design team worked on making the checkout process easy and simple. The design was neat, with basic colors that matched our overall design style. The form fields were easy to fill out, and the labels were clear and short.
We made the checkout all on one page so customers wouldn’t get lost. There were clear titles and sections to guide them. A progress bar at the top showed how far they were in the checkout. We also made it easy for customers to check out as guests if they didn’t want to make an account.
Results: After we made these changes, Sherwin Williams’ online store got much better. More people were buying paint, and fewer were leaving without finishing their purchase. The new Paint Perks program also got positive feedback. More people joined, and they liked the new rewards and perks. It became easier for them to earn and use rewards too.
In numbers, the company saw a 30% increase in people actually buying paint and a 20% drop in people leaving without buying. The changes we made to the Paint Perks program made customers happy, and they found it easier to get and use rewards.
